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MARKETING ICE CREAM BARS IN GERMANY
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Examining market conditions, target markets and competition in Germany, this paper is a marketing plan for an American company wanting to export ice cream bars to Germany. Topics discussed include consumer behavior and use of joint ventures and licensing for product distribution. Bibliography lists 6 sources.
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Pages:
20
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Filename:D0_MTgerice.rtf |
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Paper Title:
MARKETING ICE CREAM BARS IN GERMANY
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