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Madonna
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This 19 page paper consider the case of the well-known singer Madonna and looks at how business sense has allowed a singer develop a multimillion dollar international business organisation. The paper looks at the development of the businesses within the music industry environment considering the use of strategy, differentiation and product lifecycle influences. The bibliography cites 12 sources.
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Pages:
19
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Filename:TS14_TEMadonna.rtf |
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Paper Title:
Madonna
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