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Market Analysis for A New Product
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A 9 page paper analyzing the marketing strategy of a newly-launched low-calorie premium ice cream in the UK. The paper assesses conditions according to the 4 Ps / 7 Ps concept of the marketing mix, making recommendations for possible alternative approaches for each of the seven factors. Includes a position map. Bibliography lists 19 sources.
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Pages:
9
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Filename:CC6_KSmktgIceCrm.rtf |
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Paper Title:
Market Analysis for A New Product
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