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Market Orientation
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A 6 page paper discussing what market orientation is and why organizations strive to attain it. Of all the cultural barriers that can exist in a specific organization that can prevent it from establishing and then maintaining a market orientation, those stifling internal communication can be the most negative. The organization that would be market oriented must ensure that it includes in its decision-making processes those business units with the greatest degree of direct customer contact, and then make the best use of the information that customers will freely give when given the opportunity. Bibliography lists 5sources.
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Pages:
6
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Filename:CC6_KSmktgOrient.rtf |
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Paper Title:
Market Orientation
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