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Market Research - Human Demographics
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A 5 page paper discussing the value and use of demographic information in marketing goods and services. It is the study of human demographics that enables astute placement of marketing funds and brings promise of greatest return. The purpose here is to support this statement and to provide some concrete examples of its truth. Examples include Nike and Wal-Mart. Bibliography lists 5 sources.
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Pages:
5
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Filename:CC6_KSmktgDemogra.rtf |
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Paper Title:
Market Research - Human Demographics
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