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Market Research for a New Line of Running Shoes
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A 10 page paper
discussing considerations for conducting meaningful and valid market research meant to
assess the potential for a new line of athletic shoes. It proposes using a Likert scale
questionnaire and selecting a sample population from among mall shoppers. This
preliminary market research may or may not call for additional research. The possibility
that additional research will be beneficial is great, and likely would need to encompass a
larger and more varied sample population. Bibliography lists 16 sources.
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Pages:
10
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Filename:CC6_KSmktgShoes.wps |
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Paper Title:
Market Research for a New Line of Running Shoes
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