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Marketing A Store Similar to Marks and Spencer
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Marks and Spencer have made many mistakes when it comes to marketing. This 9 page paper considers the lessons a similar company can learn from the position of Marks ands Spencer’s in the 1990’s and how they firstly failed to notice the disappearance of their target market and then managed to alienate the very market they were trying to attract. Using this, the paper considers how a healthier approach to marketing may be adopted. The bibliography cites 15 sources.
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Pages:
9
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Filename:TS14_TEmktmarks.rtf |
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Paper Title:
Marketing A Store Similar to Marks and Spencer
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