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Marketing Audit: Target Corporation
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A 19 page marketing audit of Target. The paper addresses environmental and marketing issues, including a discussion of Target's marketing mix. Target appears to be positioned well to continue the current phase of growth as it progresses to the next point in its history. Target occupies a place between the high prices of the department store and the crowded, cramped nature of its competition's stores, offering higher quality on many of the items that consumers want most. Though the middle class continues to shrink, Target offers those within it a middle class retailer with values to match. Target needs to continue to engage the customer at ever-higher levels, building loyalty that will serve the company both in the present and in the future. Bibliography lists 14 sources.
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Pages:
19
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Filename:CC6_KSmktgAudTarg.rtf |
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Paper Title:
Marketing Audit: Target Corporation
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