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Marketing Case: Autobytel
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6 pages in length. Autobytel.com is in the unique
industry position of being one of the first to innovate selling automobiles
over the internet. Within the last few years, however, the industry has seen
more and more competition enter the market with the same type strategy.
Autobytel is in the position at this point of having to come up with a new
marketing strategy in order to keep them at the forefront of the competition.
This paper will address this issue and how Autobytel might address this
marketing concern. Bibliography lists 7 sources.
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Pages:
6
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Filename:D0_JGAeccar.wps |
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Paper Title:
Marketing Case: Autobytel
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