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Marketing Communications and the Selling of Financial Services
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Financial services products are an intangible good and may often be a grudge purchase making them harder to sell. This 5 page paper considers the role of communications in marketing financial services and looks at how a financial services company can gain a competitive advantage. The bibliography cites 8 sources.
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Pages:
5
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Filename:TS14_TEfinancals.rtf |
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Paper Title:
Marketing Communications and the Selling of Financial Services
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