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Marketing Communications in the Private and Public Sectors; Providing Goods and Services
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A 10 page paper discussing the role of marketing in the public and private sectors; the 4 Ps; differences in marketing goods and services; and the value of market research. Neither of the four Ps can stand alone in contributing to the success of a product or service, at least not on a long-term basis. Each, however, can contribute to the success of the product or service (Joseph, 2001). Those offering any good or service to the public need to ensure that the product remains relevant to the consumer. Market research, public relations and marketing communications fill roles in achieving that end. Bibliography lists 11 sources.
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Pages:
10
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Filename:CC6_KSmktgCommPubPri.rtf |
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Paper Title:
Marketing Communications in the Private and Public Sectors; Providing Goods and Services
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