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Marketing Concepts; Segmentation and the Product Development Process
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This 9 page paper looks at two major concepts of marketing and how they apply to Dyson the vacuum cleaner and washing machine manufacturer. The paper looks at the value and application of segmentation and then at the concept design product development process. The paper ends with a short section of controlling and maintaining quality. The bibliography cites 6 sources.
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Pages:
9
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Filename:TS14_TEmarkdyson.rtf |
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Paper Title:
Marketing Concepts; Segmentation and the Product Development Process
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