|
 |
 |
 |
Marketing Decisions for Cima Mountaineering
|
 |
 |
|
 |
 |
The following document can be e-mailed to you TODAY! |
|
|
|
 |
[
send me this term paper
] |
A 10 page paper discussing the
marketing decisions facing a small manufacturer of high-quality hiking boots. Cima Mountaineering specializes in the manufacture and sale of high-quality hiking boots firmly established in the hiking boot market. The company faces a decision involving the addition of a new line of boots and choosing which path to follow. The company currently targets mountaineers and serious hikers, but the fastest growth is among weekend hikers who limit themselves to short trips. They neither need nor want such high-end boots, though they will choose higher-end boots as their skills increase. The paper includes a SWOT analysis and recommends that Cima add a line targeting these more casual hikers. Bibliography lists 6 sources.
|
Pages:
10
|
Filename:CC6_KShiking.doc |
Paper Title:
Marketing Decisions for Cima Mountaineering
|
|
Is this paper the one?
Click Here to Order It Now
Not sure if this paper is right for you, return back to
|
 |
If you still can't locate an Essay or Term Paper on your topic,
one of our professional writers can assist you with a Brand New
model Term Paper or Essay written specifically on your topic
as quickly as TODAY! |
 |
 |
|
 |
|
|
 |
|
 |
|
|