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Marketing Directions at Brown-Forman
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A 13 page paper examining the current position of the producer of Jack Daniels whiskey. Founded in 1870 to produce and market high-quality whisky to be used for "medicinal purposes," today's Brown-Forman Corporation produces some of America's oldest and best-known bourbons along with the wine products of several distinct vintners. Reflecting its focus on the finer things of life, the company also owns and markets Lennox china; Dansk tableware; Gorham silver and crystal; Hartmann luggage; and Kirk Stieff pewter. The purpose here is to review Brown-Forman's rich history; examine its current marketing practices and interests; and suggest possible future directions for this old Kentucky company. Bibliography lists 7 sources in 24 endnotes.
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Pages:
13
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Filename:CC6_KSmktgBrownF.rtf |
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Paper Title:
Marketing Directions at Brown-Forman
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