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Marketing Directions at The Gap, Inc.
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A 16 page paper discussing the drift that has
occurred at Gap during the first half of 2000. Gap has allowed its focus to shift away from
the customer and fully on the company. The focus needs to be more on the customer,
letting her direct company performance. If Gap will pay attention to its customers, they will
let management know what they want to see in the stores and online, and management will
no longer need to wonder just what it will do with unsold jeans and khakis. Expectations
have exceeded realities, a situation less likely to arise in that company truly listening to its
customers. Bibliography lists 13 sources.
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Pages:
16
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Filename:CC6_KSGapPos.wps |
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Paper Title:
Marketing Directions at The Gap, Inc.
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