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Marketing Disposable Diapers in Turkey
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A 5 page paper discussing approaches to marketing American disposable diapers in Turkey. Disposable diapers already are available in Turkey and have been for some time, so marketers of the new product will not be introducing a foreign concept. Likely marketing messages will need to focus on heightened hygiene rather than on mothers' convenience. Muslim women are unlikely to purchase products that can be described as convenience items in the absence of other, very good reasons to purchase the product. Marketers will need to focus on the products' benefits for the child who will be wearing them. Bibliography lists 9 sources.
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Pages:
5
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Filename:CC6_KSmktgDiapTurk05.rtf |
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Paper Title:
Marketing Disposable Diapers in Turkey
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