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Marketing Environment - Pharmaceutical Industry
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Health Care Essays research papers
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A 5 page paper. When developing marketing plans, companies must consider the marketing environment. There are six categories in the environment. These are identified and two are selected as focal points for this essay. Specifically, Social and cultural forces/consumer behavior and Competition are explained and discussed as they impact the pharmaceutical industry. The industry is described as one that is fiercely competitive. How these forces are related to this industry is explained. Bibliography lists 9 sources.
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Pages:
5
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Filename:MM12_PGmkten.rtf |
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Paper Title:
Marketing Environment - Pharmaceutical Industry
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