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Marketing Failure: Webvan
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A 6 page paper providing an "autopsy" of the failure of Webvan, an Internet-based grocery shopping and delivery service. Webvan was a great concept that busy people could greatly appreciate. Operation would be difficult with today's fuel costs, but still could be possible. Webvan's greatest legacy may be its testimony to the need for sound and astute management in any company of any type. Bibliography lists 4 sources.
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Pages:
6
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Filename:CC6_KSwebvMktFail.rtf |
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Paper Title:
Marketing Failure: Webvan
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