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Marketing Farmers Insurance
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A 5 page paper discussing Farmers’ segmentation of its auto insurance line. The company offers several types of insurance but focuses on those auto insurance customers who pay their premiums yet rarely if ever file a claim. The company can practice narrow and highly targeted segmentation in its auto insurance business while approaching its other businesses in more traditional ways, building for a time in the future that it can then microsegment another line of insurance products. Bibliography lists 5 sources.
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Pages:
5
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Filename:CC6_KSmktgFarmIns.rtf |
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Paper Title:
Marketing Farmers Insurance
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