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Marketing Frozen Meals
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This 5 page paper develops a broad marketing plan for the well known company Heinz to use in the marketing of a new range of frozen ready meals. The paper looks at the target market and how the right message may be conveyed and how this may be achieved in both the short term and the long term as well as an initial promotional campaign to raise awareness and gain consumers confidence. The bibliography cites 3 sources.
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Pages:
5
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Filename:TS14_TEheinz1.wps |
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Paper Title:
Marketing Frozen Meals
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