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Marketing IKEA In the UK
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This 5 page paper analyses the marketing strategy used by IKEA in the UK market, the positioning, segmentation, the development of competitive advantage through brand image and the marketing campaigns that have helped IKEA become a major brand of flat pack furniture. The bibliography cites 4 sources.
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Pages:
5
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Filename:TS14_TEIKEA02.rtf |
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Paper Title:
Marketing IKEA In the UK
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