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Marketing Marks and Spencer
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This 19 page paper takes the approach of a marketing report and looks at how Marks and Spencer the well known retail store may be able to improve its' current position by providing customers with what they want and create customer loyalty. The paper looks at what creates loyalty, looks at how primary research can be undertaken and gives and example of potential results. The bibliography cites 15 sources.
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Pages:
19
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Filename:TS14_TEMSmarket.rtf |
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Paper Title:
Marketing Marks and Spencer
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