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Marketing Mix for It's Popcorn Time
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A 4 page memo to the owner and financial advisor of a single-location confectioner specializing in coated popcorn addressing promotion, pricing and distribution issues associated with plans to implement online sales and perhaps entering into a contractual agreement with a national gift service company. IPT appears to be well positioned to expand to the degree that implementation of online sales and association with the gift service company will require. What remains at present is to ensure that current suppliers will be able to meet anticipated volume increases, and to design the new business goals in such a manner that they do not adversely affect existing customers. Bibliography lists 2 sources.
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Pages:
4
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Filename:CC6_KSmktgPlIPTmix.rtf |
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Paper Title:
Marketing Mix for It's Popcorn Time
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