|
|
 |
|
|
Marketing Research Study Critique
|
|
|
|
|
|
|
|
|
|
The following document can be e-mailed to you TODAY! |
|
|
|
|
 |
|
[
send me this term paper
] |
|
A 3 page research paper/critique of a market research study that addresses the features of what constitutes an effective Yellow Page ad. Fernandez and Rosen (2000) conducted a study that recruited 601 patrons of shopping malls in three cities to give their view on simulated Yellow Page ads. The ad information pertained to either florists or caterers, was generally stated or pertained to the product involved, with some ads containing color and some without color (Fernandez and Rosen, 2000). This research found that businesses that advertised using color in their ads were more likely to be called by the study respondents than businesses whose ads did not use color. Bibliography lists 2 sources.
|
|
Pages:
3
|
|
Filename:D0_khyepgad.rtf |
|
Paper Title:
Marketing Research Study Critique
|
|
Is this paper the one?
Click Here to Order It Now
Not sure if this paper is right for you, return back to
|
|
|
If you still can't locate an Essay or Term Paper on your topic,
one of our professional writers can assist you with a Brand New
model Term Paper or Essay written specifically on your topic
as quickly as TODAY! |
|
 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|