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Marketing Research for Sports-Related Products
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An 8 page paper discussing the need for market research to be valid and of good design. Market research far too often is an exercise in sloppy design and technique, seemingly done only for the purpose of saying it has been. Conducting research can be an expensive activity, and today’s organizations need to gain as much value from every dollar as possible. Marketing sports items can be more difficult than marketing more generic products, and the successful company needs to ensure that its research practices are sound and free of unintended bias. Bibliography lists 8 sources.
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Pages:
8
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Filename:CC6_KSmktgResSpts.rtf |
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Paper Title:
Marketing Research for Sports-Related Products
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