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Marketing Services
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Air and Aviation Term Papers research papers
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A 6 page paper answering four marketing questions focusing on services. Two of the questions are about Alitalia’s failure to keep pace with other European airlines in terms of revenues and customer use. Another question focuses on the marketing of charities, and the final one addresses the issue of keeping existing customers while attracting new ones. Bibliography lists 2 sources.
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Pages:
6
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Filename:CC6_KSmktgSvcsAir.rtf |
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Paper Title:
Marketing Services
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