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Marketing Strategy for a Small Car

 
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Marketing Strategy for a Small Car

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This 16 page paper considers a marketing strategy for a new product to be launched onto the French market. A small car aimed at the domestic market. The paper looks at the market, the way the company can compete, the potential target market, distribution and the way the marketing message may be communicated. The bibliography cites 7 sources.
Pages: 16
Filename:TS14_TEcarfrance.rtf
Paper Title: Marketing Strategy for a Small Car
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