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Marketing a Hotel; A Change of Direction
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This 6 page paper considers a case study supplied by a student. The case is a hotel which has been bought by a couple with no experience in the leisure industry and the hotel has been neglected. The new purchasers have several ideas on strategies to follow and the paper gives advice on these strategies. These include the establishment of a high class restaurant, a family hotel, a pub, a disco and the utilisation of passing trade.
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Pages:
6
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Filename:TS14_TEhotela.wps |
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Paper Title:
Marketing a Hotel; A Change of Direction
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