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Marketing an Older Product in an Evolving Market
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This 8 page paper considers a case study provided by the student. A wool company has declining sales and is considering new ways of marketing. The paper assesses proposals for direct marketing and selling and the use of the internet. The assessment considers the potential problems internally and externally, including logistical problems the attitude of current retailers and the investment needs. The bibliography cites 2 sources.
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Pages:
8
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Filename:TS14_TEwoolca.wps |
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Paper Title:
Marketing an Older Product in an Evolving Market
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