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Marketing and Business Philosophy of Merck & Co., Inc.
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14 pages in length. Very few companies today can make the claim of being literally centuries old, but one that can is Merck & Company. Merck, along with the other of the world's large pharmaceutical manufacturers, recently have taken their promotion directly to potential patients as well as to the hospitals and physicians who are able to prescribe their use. Merck and others have begun quoting quantity prices to the largest of the country's HMOs, something that only a few years ago was never considered. The purpose here is to discover Merck's promotion and pricing policies, and the underlying reasons for those policies. Bibliography lists more than a dozen sources.
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Pages:
14
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Filename:D0_Merck.wps |
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Paper Title:
Marketing and Business Philosophy of Merck & Co., Inc.
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