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Marketing at Cunard Line, Ltd.
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A 7 page paper discussing Harvard Case 5-954-046. Cunard is a century-old British luxury cruise line facing recessionary conditions in 1992 and seeking a marketing approach better than that it has been using for several years. Competition has increased in the cruise industry in the past several years, making several low cost lines available. The paper recommends that Cunard use competitors’ advertising as increasing overall awareness, then capitalizing on that increased awareness to increase its own revenues. Bibliography lists 1 source.
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Pages:
6
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Filename:CC6_KScunard.rtf |
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Paper Title:
Marketing at Cunard Line, Ltd.
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