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Marketing at Ford Motor Company
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A 6 page paper discussing product mix, innovation and marketing at Ford. The company has several problems to overcome, and its current activities are not likely to suffice. The truck market is declining as predicted, and more buyers are returning to passenger cars though Ford still does not have sufficient acceptance in current models. The youth market shows promise, but Ford will need to improve in its ability to attract older buyers too. Bibliography lists 6 sources.
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Pages:
6
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Filename:CC6_KSMktgFord.rtf |
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Paper Title:
Marketing at Ford Motor Company
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