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Marketing at Levi's
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This 4 page paper considers a plan by Levi Strauss to enter the mass market as well as maintaining a position in the premium market. The paper argues that maintaining two different market positions is unlikely to be successful. The paper then considers how the company may use data mining to obtain information before making the decision to enter this market. The bibliography cites 3 sources.
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Pages:
4
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Filename:TS14_TElevimass.rtf |
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Paper Title:
Marketing at Levi's
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