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Marketing for the Not-for-profit Organization
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This 5 page paper evaluates a case study on The United Way and the bad publicity it received when one executive took advantage of the organization. Remedies to resolve the marketing problem are presented. The concept of marketing mix and the nonprofit corporation are explored. Bibliography lists 5 sources.
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Pages:
5
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Filename:RT13_SA211mkt.rtf |
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Paper Title:
Marketing for the Not-for-profit Organization
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