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Marketing the Body Shop
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This 10 page paper consider how a new marketing plan may be developed for The Body Shop. The writer considers the target market, segmentation, products and also the values and culture of the company, which include an anti-advertising attitude, in order to develop an original and new national campaign. The bibliography cites 6 sources.
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Pages:
10
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Filename:TS14_TEbodys.rtf |
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Paper Title:
Marketing the Body Shop
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