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Marks and Spencer; A Marketing Audit
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This 10 page paper looks at the marketing philosophy of marks and Spencer's, how it has development and the way in which the actual campaigns relate to marketing theory. The writer also considers the problems and successes of the new marketing philosophy of the company. The bibliography cites 9 sources.
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Pages:
10
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Filename:TS14_TEmrkspr.rtf |
Paper Title:
Marks and Spencer; A Marketing Audit
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