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Marks and Spencer Case Study
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This 8 page paper looks at the case of Marks and Spencer when, in the late 2990’s they started to loose market share and saw sales fall dramatically. The paper conducts a SWOT analysis looking at the strengths, weaknesses, opportunities and threats, makes some strategic recommendations and then considers the PESTEL (political, economic, social, technological, environmental and legal) influences. The bibliography cites 2 sources.
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Pages:
8
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Filename:TS14_TEmarks5.rtf |
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Paper Title:
Marks and Spencer Case Study
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