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Marks and Spencer; International Expansion
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The international expansion of retailers tends to follow different patterns compared with other industries where a more careful and gradual expansion may be seen. This 20 page paper considers the patterns of expansion seen in Marks and Spencers looking at the successes and the mistakes. The bibliography cites 17 sources.
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Pages:
20
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Filename:TS14_TEintmarks.rtf |
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Paper Title:
Marks and Spencer; International Expansion
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