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Mattel
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This 7 page paper considers the development and changing strategy of the well known toy manufacturer Mattel. The paper traces the development of the company and its different strategies, including development, marketing and overall corporate strategies before considering the companies current position, along with the company's strengths and weaknesses based on current strategy. The bibliography cites 10 sources.
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Pages:
7
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Filename:TS14_TEmattel.rtf |
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Paper Title:
Mattel
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