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McDonald's; Problems in the UK
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This three page paper looks at McDonald's in the UK. The first part of the paper outlines some of the problems the company has faced which have led to sluggish sales. The second part of the paper considers some potential remedies discussing both short-term fixes and long-term strategy changes. The bibliography cites two sources.
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Pages:
3
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Filename:TS14_TEMcDoUK.rtf |
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Paper Title:
McDonald's; Problems in the UK
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