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McDonald's Promotional Programs
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The following document can be e-mailed to you TODAY! |
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7 pages in length. This report
on McDonald's will answer questions pertaining to the company's
use of promotions to bring in more business. Focus is on the
types of promotions used, the advertising mix, amount spent on
promotions, internet presence, as well as how McDonald's manages
its sales force. Very informative and useful paper in a glimpse
at the marketing procedures of one of the most successful
companies of all time. Bibliography lists 6 sources.
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Pages:
7
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Filename:D0_JGAmcdon.wps |
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Paper Title:
McDonald's Promotional Programs
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