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McDonalds and the Macro Environment
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This 20 page paper examines McDonald's in the macro environment, looking at economic influences, as well as the impact of social and cultural influences, political influences, technological influences, demographic factors and ecological influences. The paper goes on to consider the way that the organization is competing terms of price and cost structure and identified a number of potential strategic options the company could choose to adopt. Following this, the strengths and weaknesses of the organization are accessed in order to consider the potential strategic options and three long-term strategies are identified as being viable. The bibliography cites 16 sources.
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Pages:
20
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Filename:TS14_TEMcDmacro.rtf |
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Paper Title:
McDonalds and the Macro Environment
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