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Microsoft and Their Diversification Strategy
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This 6 page paper looks at different aspects of Microsoft's diversification strategy. The first part of the paper looks at the type of diversification undertaken and possible actions or reactions of competitors in those markets. The second part of the paper considers the important of the fast moving lifecycle for the products and the value of the proprietary advantage, the last part looks more closely at the way diversification is occurring and the general strategy. The bibliography cites 4 sources.
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Pages:
6
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Filename:TS14_TEmicrodiverse.rtf |
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Paper Title:
Microsoft and Their Diversification Strategy
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