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Nike Goes to Wal-Mart
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A 3 page paper using the entrance of Nike (as "Starter" brand) into Wal-Mart to examine the vertical relationship of the value chain. The paper discusses points such as number of firms; degree of uncertainty; similarity of stages of firms; and several other points to illustrate that the vertical arrangement appears to be beneficial for this particular venture. Bibliography lists 3 sources.
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Pages:
3
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Filename:CC6_KSwalMvalChn.rtf |
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Paper Title:
Nike Goes to Wal-Mart
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