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Nike Pricing and Segmentation
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A 7 page paper discussing the marketing of women’s cross training shoes. These shoes are priced less than many of Nike’s “name” lines and are designed for the multi-purpose use that so many individuals already apply to their athletic shoes. This line is designed for women’s feet rather than being only re-labeled men’s shoes. The company needs to address quality issues, particularly when marketing to women. Bibliography lists 10 sources.
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Pages:
7
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Filename:CC6_KSnikePrSeg.rtf |
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Paper Title:
Nike Pricing and Segmentation
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