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Operating a Pharmaceutical Company in the Mideast
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A 5 page paper
discussing considerations of opening a US-based regional office serving the Middle East and
North Africa. The pharmaceutical industry in the mideast is developing rapidly, and Jordan has
been approved for export into Britain. Entering the market entails the same attention to sales and
marketing as does any enterprise, but in the pharmaceutical industry of the mideast it also involves
building an alliance with Cairo's pharmacy school, combatting piracy in the industry and being a
good corporate citizen in providing liaison services with WHO to ensure that the poorer nations o
the mideast also receive the benefit of pharmaceutical access. Bibliography lists 5 sources.
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Pages:
5
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Filename:CC6_KSpharmMid.wps |
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Paper Title:
Operating a Pharmaceutical Company in the Mideast
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