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Operations at Dunkin’ Donuts’ Drive-Through
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A 5 page paper describing observation of a Dunkin’ Donuts’ drive-through window at lunchtime and just before the early-morning rush hour. The purpose of the observation is to assess operations specific to the drive-through. The paper concludes that Dunkin’ Donuts’ shift to central factory production may enable it to provide greater selection to customers, improving productivity in larger markets by avoiding lost sales. In smaller locations, it needs to be attuned to the fact that customers expect any standard menu item to be available during business hours and make some effort to see that it is. Bibliography lists 3 sources.
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Pages:
5
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Filename:CC6_KSmgmtOpsDunkD.rtf |
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Paper Title:
Operations at Dunkin’ Donuts’ Drive-Through
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