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PRICING STRATEGY AND COMPETITIVE RESPONSE
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Economic Theories research papers
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This 5-page paper examines pricing strategies and competitive response as they pertain to Starbucks. The paper discusses change in Starbuck's profit without a competitive response if the company should decrease the price, how a competitor is likely to react and then how profit is impacted with a competitive response to a price increase. Bibliography lists 3 sources.
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Pages:
5
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Filename:D0_MTpristr.rtf |
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Paper Title:
PRICING STRATEGY AND COMPETITIVE RESPONSE
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