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PepsiCo / Emphasis On Marketing Tropicana Juice
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A 15 page paper investigating PepsiCo, in general, and Tropicana, in particular. How the companies are marketed is the operational element considered most closely. PepsiCo acquired Tropicana in 1998 and no substantial changes have been made to date in the marketing strategies for the company. A brief overview, including market share, is provided for each PepsiCo and Tropicana. A SWOT analysis is presented in graphic form. Recommendations are made for the greatest challenge that faces Tropicana. Bibliography lists 14 sources.
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Pages:
15
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Filename:D0_Tropepsi.doc |
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Paper Title:
PepsiCo / Emphasis On Marketing Tropicana Juice
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