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PepsiCo In Mexico - Case Study
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A 7 page paper based on a Thunderbird case study. The essay identifies the issues of the case and describes the mistakes made by PepsiCo in the so-called Latin Cola Wars. The writer then discusses possible solutions for the problems identified (as of 1996). Bibliography lists 1 source.
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Pages:
7
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Filename:MM12_PGppsimx.rtf |
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Paper Title:
PepsiCo In Mexico - Case Study
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